4-Step guide to Internal Marketing in Dentistry 08/9/09

Of all the things a dentist can do to develop his or her dental practice and expand existing patient relationships, internal marketing is arguably the most effective. Fortunately, it’s also one of the simplest and inexpensive business development activities.

Importance of Internal Marketing in Dentistry 08/9/09

When your patients understand and commit to the value proposition of your dental practice, external marketing becomes easy and more effective because the patients become your champion promoters.

Effective Dental Marketing Model 05/29/09

As a former dental practice manager, I only had to make the mistake of sitting idle and waiting for new patients once. I learned my lesson quickly and painfully: During market slow down, you should expand your marketing campaign.