4-Step guide to Internal Marketing in Dentistry 08/9/09

Of all the things a dentist can do to develop his or her dental practice and expand existing patient relationships, internal marketing is arguably the most effective. Fortunately, it’s also one of the simplest and inexpensive business development activities.

Importance of Internal Marketing in Dentistry 08/9/09

When your patients understand and commit to the value proposition of your dental practice, external marketing becomes easy and more effective because the patients become your champion promoters.

Benefits of Software as a Service in Dentistry 07/22/09

Software applications that localize themselves to a single computer are on their way to “software graveyard”. The future lies in software often referred to as Software as a Service (or SaaS), which come in many variations, but with one common function – remote storage of all your data.

Successful Dentists Know How to Fail 07/22/09

You’ve heard the cliché, “learn from your mistakes” many times. Although I won’t deny the importance of that notion, this article is about something else…the healthy way of dealing with failure. Only when you truly learn how to deal with failure can you learn from your mistakes.

Overconfident Dentists 07/12/09

In business and in life, confidence is a tricky quality to maintain because it’s influenced by many factors, which is why we’ll lose confidence when we can least afford it and become overly confident when we should express modesty.

4 Steps to Hiring Quality Dental Employees 06/20/09

Getting the right, quality employees isn’t easy, but it is seriously important to your business. Hiring isn’t just about filling up positions – it’s about creating a smoothly-run, effective team built on the diverse range of talents, personalities and perspectives your dental practice needs.

Dentists with a High Staff Turnover 06/8/09

If you’re an owner/manger of a dental practice that has a new treatment plan coordinator or a new chair side assistant every other month, you may have to analyze your managerial ability. Don’t let ego get in the way of what’s good for your dental practice.

Recession Proof Your Dental Practice 06/7/09

As a local business, your ultimate goal is to outlive your immediate competition, which is dealing with the very same problems you are. In doing so, you are likely to inherit their share of the market. Some of what I suggest may be uncomfortable, but it is logical and necessary.

Effective Dental Marketing Model 05/29/09

As a former dental practice manager, I only had to make the mistake of sitting idle and waiting for new patients once. I learned my lesson quickly and painfully: During market slow down, you should expand your marketing campaign.

Five Stress Management Techniques 05/21/09

You already know that running a dental practice is a stressful activity. And as a doctor, you already know that stress, confidence and performance are intertwined. Therefore, the success of your dental practice is dependent on our ability to deal with stress.